The project
Ferretería Noelito had been running for 11 years, with the experience, track record and way of working that already sustained the business.
We saw a clear opportunity to digitize several of its processes and help it operate with more order. One of the most important points was the commercial process: attention, prospecting, follow-up and quoting all needed a clearer structure.
From there, we proposed integrating a CRM to organize leads, contacts and quotes, and bring more order to the sales flow.
→ Our approach
What we proposed
The sales team was disconnected: over 65% of sales came through phone calls. So we implemented a dedicated sales call center for calls, inquiries and prospecting. That shifted the operation, because attention is now based on a better-designed process.
Then came an important conversation: how do you turn online sales into something truly connected to the business? We decided to integrate an e-commerce so products, operations and digital sales could finally talk to each other.
“Eleven years of trade, finally connected — from the call center to the e-commerce.”
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